A part of your home
Image Campaign VG Global
The brand wanted to invite the consumers to look at the furniture company in a different angle in order to increase the emotional connection. A long-standing and affordable brand, not an old-fashioned and cheap. The launch was an integrated 360 campaign with a series of print, outdoor, digital ads, TV & radio spots and additional digital activation on microsite.
idea
In most cases, young couples who move into their own home furnish it completely. And then, in most cases, they invite their closest people over to do a proper consecration and show them their new home.
art direction
We decided to tell in a humorous way what can happen when the furniture is so nice, so comfortable, and the home so cozy. So much so as to make every guest feel at home. Your new home and your loved ones in it. What can go wrong?
client: furniture videnov
creative director: lora radkova
creative director: lora radkova
art director: cvetelina andonova
copywriter: emiliq ivanova
graphic designers: cvetelina andonova, veselina kalinova
graphic designers: cvetelina andonova, veselina kalinova
3D designer: vladislav vasilev
photography: dragomir spasov
production studio: clamer
director: joro manov
dop: krum rodrigez
director: joro manov
dop: krum rodrigez
